About Etrolit
Etrolit is a focused AI automation company that builds done-for-you AI sales & support for e-commerce brands. We're not another chatbot tool you have to set up and babysit — we build, host, and maintain the whole system for you, configured to your brand, your products, and your policies.
Our mission is simple: give small and mid-size online stores the same automation leverage that big brands keep for themselves — affordably, reliably, and measurable from day one.
We've just completed a major rebuild of our platform (v2) — a faster, leaner engine that lets us launch new stores in under an hour and ship new capabilities every month. Our destination: a full Business AI OS that one day runs your store's customer operations end to end, while you just oversee it from a dashboard.
Services
We deploy AI agents that handle your customer conversations and turn them into sales. Two core agents are live and fully built today — and they're the first step toward a complete Business AI OS for your store.
Every agent runs on our RAG engine — Retrieval-Augmented Generation, an advanced retrieval system that grounds the AI in your store's real data. That's what makes us different: we don't just hand you an API key and a generic bot — our forward-deployed AI engineers build a system that actually knows your business.
Answers your Instagram & WhatsApp messages 24/7 in your brand's voice. Pulls live product, price, and stock; handles objections; shares the right link; and books the sale — escalating to your team only when it should.
Replies to your Google & Trustpilot reviews in your voice, flags recurring issues (sizing, delivery, quality), and sends you a weekly read on what customers love and what to fix.
Watch
A short walkthrough from our founder on how the agents read, ground, and reply — and why they don't make things up.
The RAG Engine
Most AI chatbots are just an API key wired to a generic model — so they guess, and your data isn't really theirs to protect. Ours is built on our RAG engine (Retrieval-Augmented Generation): a private retrieval system that feeds the AI your store's real data — products, prices, policies, and brand voice — before it ever speaks. It checks live stock and price in real time, and when it isn't sure, it hands the conversation to your team instead of guessing. The result: near-zero hallucination, your data kept private, and an AI that amplifies your brand voice so customers trust and love your shop.
RAG Engine — live semantic retrieval across your store's data
Coming Soon
The two agents above are live today. Six more are on the way — and together they become our full 8-agent integrated Business AI OS: sales, support, reviews, outreach, calls, CRM, and reporting working as one system, so you run your store from a single dashboard while the AI handles the rest.
The Business AI OS — every agent wired into one workflow
Finds leads, writes personalized outreach, and books discovery calls.
Natural-voice outbound calls that qualify prospects for you.
Maintains your pipeline, scores leads, and sends weekly summaries.
Stores your brand voice and generates content for every agent.
Live dashboard and reports tying revenue back to the AI.
Routes events between all agents so they work as one system.
The AI Context Brain — one living knowledge graph
The next evolution of our RAG engine. One living “brain” that holds everything your company knows — products, policies, documents, decisions, and history — connected as a single knowledge graph. Every Etrolit agent, and any future AI you use, plugs into it and instantly speaks with your company's full context. It's the difference between an assistant that knows a few facts and one that truly knows your business.
Deployment
There are no off-the-shelf packages. We scope your store first, then build to fit. You choose how it runs:
We host and run your entire system for you on a secure managed server. We manage the RAG engine, the automations, the integrations, the usage limits, and every update — pushed instantly and remotely. You just watch the results.
Fastest to launch, nothing to maintain, always up to date.
Stores that want speed and zero hassle.
We deploy the same system on your own server, running open-source AI. Your data never leaves your environment, there are no per-message API fees, and you own the asset. We connect on a schedule to review, audit, upgrade, and keep it current.
Full ownership, total data privacy, no per-message fees.
High-volume stores and owners who put data privacy and full ownership first.
| Feature | Managed | Self-Hosted |
|---|---|---|
| Setup | Fast — often within a day | Longer — a bespoke setup on your infrastructure |
| Updates | Instant, remote, always current | Scheduled reviews & upgrades |
| Your data | In a secure environment we manage | Stays entirely inside your own walls |
| Best for | Speed & zero maintenance | Data sovereignty & full ownership |
Both tracks are custom-quoted — every store is different, so we price your build after a short scoping call.
Book a DemoOur Method
Etrolit is an AI-native agency: AI runs through everything we do. That's why we don't just hand you a chatbot and disappear — our forward-deployed AI engineers embed a working AI operating system into your business, using a proven three-step method.
A forward-deployed AI engineer goes deep on your business and pinpoints where you're actually losing time and sales — unanswered DMs, repeat questions, after-hours gaps, manual busywork. You get a clear diagnosis of the pain points worth automating first.
We build the engine your business runs on — your RAG retrieval systems, the automation workflows, your AI Context Brain, and the agents — assembled into one integrated AI operating system, configured to how your business actually works.
We set the AI OS live inside your business so your employees can run it with confidence — and we include a free hands-on workshop for your team, showing them how to use this integrated AI OS as everyday leverage. Your people don't get replaced; they get amplified.
Free team workshop includedIntegrating With Your Existing Tech Stack
FAQ
Everything you need to know before booking your audit.
Done-for-you AI sales & support for your store. Two agents are live today — an AI Sales & Support Agent for your Instagram & WhatsApp messages, and a Review Reply & Analysis Agent for Google & Trustpilot. Both run on our RAG engine (Retrieval-Augmented Generation), grounded in your store's real data — and they're the first step toward our full 8-agent Business AI OS.
Every deployment is custom-quoted. We first audit your business — your platforms, products, policies, and goals — then scope the build to fit. There are no off-the-shelf packages; we price your build after a short scoping call.
None at all. Our forward-deployed AI engineers handle the full build, deployment, and maintenance for you. You just watch the conversations happen — and receive a weekly report on messages answered, response time, and warm leads.
It depends on the track you choose. Managed: your data lives in a secure environment we run for you. Self-Hosted: everything stays on your own server, running open-source AI. In both cases, your data is never shared with another client's environment.
Instagram, WhatsApp, Gmail, Google Reviews, Trustpilot, Shopify, WooCommerce, TikTok Shop, Twilio Voice, Slack, Airtable, and more depending on your stack.
Managed deployments usually go live within a day of your audit. Self-hosted builds are bespoke setups on your own infrastructure, so they take longer — we scope the exact timeline on your demo call.
Contact
Tell us about your business. We'll map your current operations and show you exactly where AI can replace manual effort.
